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  <url>
    <loc>https://tiffanyjhopkins.com/office</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1570658871188-B6HLO3P4XDTD0FPIDN93/tam_calculations.png</image:loc>
      <image:title>Office</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/21389edc-2d5f-4793-b4da-3a5b0609033d/Stellar_groups_and_strings_in_the_Milky_Way_face-on_view.jpg</image:loc>
      <image:title>Office</image:title>
      <image:caption>This is a graphical interpretation of the Milky Way!</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/b603af41-e149-47f4-9d77-6ab297781ea1/Image+from+iOS.jpg</image:loc>
      <image:title>Office - Better Giving Studio: reimagining what it means to engage with a cause</image:title>
      <image:caption>My role: Business Designer Date: July 2021 - ongoing IDEO and the Bill &amp; Melinda Gates Foundation teamed up to drive innovation in the technology that supports non-profits and their donors. We’re bringing together organizations large and small to discover and test solutions to systemic issues like how to equitably curate or support hyper-local volunteering. Key deliverables: piloting support, collaborative sprint design &amp; execution, program development (meta-business design!).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/e537c9d1-eb79-450d-8253-145d2c17abf5/stirring-the-pot.jpg</image:loc>
      <image:title>Office - Elephant Repellent: Protecting people and wildlife</image:title>
      <image:caption>My role: Business Designer Date: March 2021 - ongoing An innovative, organic repellent that protects farmers’ crops from elephant raiding was struggling to spread and create a market for itself. We needed to find a way to get it to every farmer who needed it across vast rural areas AND make it financially sustainable. Design to the rescue…we flipped the existing system on its head and discovered that centralized production and a bulk distribution model makes a high-quality and affordable product possible. We’re currently preparing for a pilot in early 2022. Key deliverables: prototype and pre-pilot field support, a model for production, pricing and distribution for five potential business types.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1570660302827-4GFKHBES3KM2HFN3YHM6/Screenshot_2019-10-09+Speakeasy+Care%281%29.png</image:loc>
      <image:title>Office - Speakeasy: Preventative mental healthcare</image:title>
      <image:caption>My role: Business Designer Date: March 2019 - March 2020 Knowing they’d want to find funders post-prototyping, the Speakeasy founding team approached me during the design research phase to provide marketing &amp; financial strategy. The outcome of their work has is a new mental health model that reinvents the look, feel, location, and format of care to actually fit with what people want. They are currently looking for investors, please reach out to me for more information. Key deliverables: market sizing (TAM, SAM, SOM, LAM), pro forma, unit economics worksheet, capital use plans, go-to-market timeline, competitive landscape, pitch deck financials, impact assessment</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553793041237-UNOX5DD5BE9Z4LIA3AWL/ylabs_business_design_hivst_kenya.jpg</image:loc>
      <image:title>Office - YLABS: Transforming the market for HIV self-testing</image:title>
      <image:caption>My role: Project Lead Dates: May - Oct 2018 Our US-based team of an epidemiologist, visual designer, design researcher, HIV research specialist and myself spent the summer in Kenya, along with local team of six researchers to interview and prototype with over two hundred young men and women. Funded by CIFF and the Elton John AIDS Foundation. Key deliverables: Research plan; theory of change; design research insights; prototype ideas; customized KPIs for prototype evaluation; summary of prototyping results; final prototype pitch with live prototyping results.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553795682884-C1AZJ78VUIKNOGYA3OVK/ideo_business_design_diva_centre.jpg</image:loc>
      <image:title>Office - IDEO.ORG: a radical new approach to contraception</image:title>
      <image:caption>My role: Business Designer Dates: March - October 2015 After the success of several live prototypes, IDEO.org approached me to join their Diva Centre team for scale-up first in Zambia then in Kenya. In addition to my own deliverables, I assisted in live prototyping and funder engagement. Funded by Marie Stopes International and The William and Flora Hewlett Foundation. Key deliverables: business model comparing existing services with suggested prototypes; management &amp; staffing plans; design &amp; test of revenue generating prototypes; report of scale-up plans.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554401048495-TAY3QOBFWS0IOZS24FCQ/tam.png</image:loc>
      <image:title>Office - 1. Market Assessment</image:title>
      <image:caption>First thing’s first: understanding where your product fits into the marketing. Key deliverables in this stage include total addressable market models, customer profiles and competitive analysis.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554401098741-H26YWM8LHA2X1VRHUZFS/reveproj.png</image:loc>
      <image:title>Office - 2. Business Modeling</image:title>
      <image:caption>The next critical step is using an understanding of the projected market to determine the prospects for the business model. Key deliverables include cash flow estimates and comparisons of potential revenue generating activities.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554406228666-ZMED0H1E2BZ1B681030U/opsplanning.png</image:loc>
      <image:title>Office - 3. Go-to-Market Strategy</image:title>
      <image:caption>Once we know who are customers are and how we will serve them, we can make a plan of attack for bringing our product to market. Deliverables include operational models, marketing mix, timelines and launch checklists.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554406241781-ZXG4QYHCDATS22SJ47ZX/marketplan.png</image:loc>
      <image:title>Office - 4. Execution</image:title>
      <image:caption>I provide support for actual launch, including hiring support and reviewing performance results.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553819239888-69CBYSWXN8GX7A8RE1VT/business_designer_nyc.jpeg</image:loc>
      <image:title>Office - VROOM: Selling used cars online</image:title>
      <image:caption>Marketing Director, 11/15-3/18 Direct reports: 12 Reported to: CEO Monthly Ad Spend: $250k Primary responsibilities: social media; brand reputation; content production; email marketing; public relations; outdoor &amp; radio buying; swag; blog. Major projects: market-specific launch tests; managing the transition of an acquisition into the marketing team &amp; budget; transforming the customer experience; strategic understanding of manufacturer recalls.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553820388700-MD717WBP1UEPKHWHGHVA/business_designer_ecom_international.JPG</image:loc>
      <image:title>Office - Rocket Internet: Duplicating e-com outside of the US</image:title>
      <image:caption>Head of International Marketing (Home24), 11/11-11/12 Direct reports: 22 Reported to: CEO Monthly Ad Spend: €2m Primary responsibilities: SEO; SEM; social media; content production; EDM; PR. Major projects: comparing SEM performance across six continents; codifying &amp; disseminating SEM best practices; launching South African homegoods site; managing the business intelligence department for South African fashion site.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553818741387-0FGOW6YI82I32HD9I5N7/young_business_designer.jpeg</image:loc>
      <image:title>Office - MTV: Transitioning to the digital age</image:title>
      <image:caption>Director of Digital Programming, 6/07-6/09 Direct reports: 4 Reported to: VP of Digital Programming Primary responsibilities: social network product development; measuring marketing effectiveness. Major projects: designing &amp; pitching a new, revenue-generating social network for the TV station; quantifying cannibalization effects; coordinating site launches across the network properties.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554408045992-8MBPAUSW15FTJSSDF7SY/channelrep.png</image:loc>
      <image:title>Office - Marketing Channel Report</image:title>
      <image:caption>This model takes in performance marketing data from 14 channels for e-com sites in 11 countries and calculates eight KPIs (revenue, cost, traffic, orders, basket size, cost per order, cost efficiency, traffic efficiency).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554408073854-6GPYIULCRB9CZV2LUP9F/cashflow.png</image:loc>
      <image:title>Office - Basic Business Planning</image:title>
      <image:caption>Everyone needs cash flow and revenue projections! This one is very simple, but no matter the complexity they are always more an art than a science. The more you know about what you will be doing the closer to reality you will be in your projections. In other words, using prototyping data is possible but is really more of an exploration than a realistic projection.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554408109440-R1TNYRAHRWS3XIEP4M79/WELLNESS.png</image:loc>
      <image:title>Office - Calculating Personal RDAs</image:title>
      <image:caption>This model creates a nutritional supplement plan using personal nutrient needs and supplement product prices &amp; quantities.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554409039062-VJ1UXGM9WAQ79HQ2PIJF/bkpg.png</image:loc>
      <image:title>Office - Freelancer Bookkeeping Tool</image:title>
      <image:caption>I made this nifty tool for freelancers to keep track of all the info needed for tax season. It automatically categorizes everything and calculates all the numbers you need to do your taxes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554411350302-KTUIIVTK21M1OZXDUJHY/g2m.png</image:loc>
      <image:title>Office - Product Launch Planning</image:title>
      <image:caption>I’ve used this kind of format in project, product &amp; marketing planning documents. Ain’t nothing like a good Gantt chart.</image:caption>
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      <image:title>Office - Formulating Herbal Bitters</image:title>
      <image:caption>I developed three different formulas for my own bitters. This scaled up the quanities of ingredients for each tincture and calculated the cost of the finished formulas.</image:caption>
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  </url>
  <url>
    <loc>https://tiffanyjhopkins.com/unseen/ethics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-21</lastmod>
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      <image:title>My Ethical Guidelines - Privacy</image:title>
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      <image:title>My Ethical Guidelines - Privacy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553808043510-CCCWAGR2XS0HICHT5Z2T/IMG_0538.jpeg</image:loc>
      <image:title>My Ethical Guidelines - Informed Consent &amp; Permission</image:title>
      <image:caption>Consent is so important. In this type of work, that means I don’t connect in before our session or until you’ve given me a verbal ok. I know many people are looking to connect with specific loved ones in spirit but consent the same in the spirit realm - I only work with those who willingly come to me. In psychic work, I am only going to connect with you and your energy. I know it can be tempting to want to check in on other people - I don’t do it for others and I don’t recommend anyone does it themselves either!</image:caption>
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      <image:title>My Ethical Guidelines - Confidentiality &amp; Privacy</image:title>
      <image:caption>You are welcome to get an anonymous reading. If you are not comfortable giving me your phone number so I can call you, please let me know and I can arrange for you to call me. I strive to keep all information pertaining to your appointments, including the existence of appointments in the first place, strictly between you and I. Privacy in all forms, from payment information to appointment records, is your right as a client. I also appreciate you keeping boundaries between us so that I can retain my privacy as an individual, outside of the reading room. This means not looking up my personal information or otherwise attempting to contact me except in regards to an appointment.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553808623120-CULTWGBQH5GCOUTNTMK4/IMG_7287.jpeg</image:loc>
      <image:title>My Ethical Guidelines - Supervision &amp; Professional Associations</image:title>
      <image:caption>I am activity working on my own growth and healing with practitioners much, much more experienced than myself. At this time I focus on weekly sessions with a Jungian analyst. In the past I have worked with seers, mentors, coaches and teachers from a variety of disciplines. A few of the most important people and institutions in my education are Andrea Wadsworth, Marza Millar, Lily Dale, Arthur Findlay, Judith Rochester and Fellowships of the Spirit. I am currently a registered minister at Fellowships of the Spirit.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553813191942-U3UV98OASEBCFFBOCEXE/img_2672.jpeg</image:loc>
      <image:title>My Ethical Guidelines - Scope of Practice &amp; Delivery of Service</image:title>
      <image:caption>It is so important for you to remember I am not a doctor or therapist and my work is not a replacement for these professionals. When you book an appointment, I will ask what kind of reading you would like (mediumship, tarot and/or psychic) and I will happily provide your preferred technique. Our time together is short and I strive for perfect timeliness - I hope you do too. If you are unable to be on time, please let me know and I will do my best to accommodate you but usually you will have to forfeit that time. I am typically unable to reschedule or refund an appointment on the same day. However, if in the reading you are not happy, let me know within the first ten minutes and I’ll happily refund you.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553813513548-4KDQO1YP6EP3U3MPK6VP/img_2427.jpeg</image:loc>
      <image:title>My Ethical Guidelines - Objectivity &amp; Not Giving Advice</image:title>
      <image:caption>My foundational values are curiosity and care. I hope that you’ve come to me because these are important in your life too. Unconditional support is my goal for everyone I work with - I deeply care about my clients. While pure objectivity is not a realistic human trait, I believe that curiosity is the antidote for judgement - I believe we can all feel that. In the beginning of your reading I will ask you to listen to my words but to pay the most attention to what is happening within yourself. You are your own healer - I’m just here to bring you information to help you with that. I may offer some ideas for things you can do but I work best when I’m sharing information not giving advice.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553813638097-2BMOR3706F3PSKH316RJ/2015-01-22+12.08.44.jpeg</image:loc>
      <image:title>My Ethical Guidelines - Appropriate Recordkeeping &amp; Charging of Fees</image:title>
      <image:caption>If you would like your session recorded, please let me know. I keep scheduling records (including payment receipts) but no other types of records about readings. Charging for readings is a complex topic. I yearn for the old days and far away societies where healers and energy workers are cared for by their communities and provide their work for free in return. I do not depend on money from readings for survival - for me, spiritual work is not safe for hinging mundane needs upon. I do charge for my time at industry standard rates out of respect for my limited amount of energy and my colleagues. If payment is ever a barrier for you, please reach out. I am happy to find another form of reciprocity.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553814158348-37X3CQL2US2123D5PZG2/img_4433.jpeg</image:loc>
      <image:title>My Ethical Guidelines - Attention &amp; Choice</image:title>
      <image:caption>When we start your reading I will ask you why you’ve come. At this point I will open the connection and my attention will stay with you until our session ends. Because of this, I keep strict time. It takes a lot to remain focused on someone in multiple realms and I can only do so during our sessions. I close the connection when we are done. Know that I practice safe connection through my own methods of prayerful request, grounding, energetic hygiene and mindfulness. I have chosen to do this work to provide useful exploration of the unseen in this world - it is wild and wonderful work and I hope you enjoy it.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553814297263-S5RPOIO3T4XWCE0GDN50/2014-04-18+08.39.01.jpeg</image:loc>
      <image:title>My Ethical Guidelines - Process &amp; Connection</image:title>
      <image:caption>You can expect that I do any practice or experimental work outside of our sessions - unless you ask for it! This is not a hard science - my process is constantly evolving and if you have ideas for something you’d like to try, let me know. I am also beyond happy to explain to you what is going on during a session - please feel free to ask. I will explain briefly when we begin but I can go in much more detail as desired. I hope that our time together makes you feel more comfortable with the unseen realms. I do have a few circles and classes or can recommend people if you would like to learn more.</image:caption>
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  </url>
  <url>
    <loc>https://tiffanyjhopkins.com/favorites-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1553817603244-5ZXSTVEUPXLQK5PFDTTN/reader_at_yuba_river.jpeg</image:loc>
      <image:title>Library</image:title>
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      <image:title>Library</image:title>
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      <image:title>Library</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tiffanyjhopkins.com/business-design-offerings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-04</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/50d34e55e4b060230f8c2049/t/5ca661499b747a042919a745/1554406827051/</image:loc>
      <image:title>Business Design Offerings - 1. Research Planning</image:title>
      <image:caption>To properly plan, we’ll need to scope the project in terms of time, talent &amp; budget plus conduct secondary research to understand the context, background and analogues.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/50d34e55e4b060230f8c2049/5ca65ce615fcc032a35245b3/5ca65cf74e17b6343164513f/1554406827051/</image:loc>
      <image:title>Business Design Offerings - 1. Research Planning</image:title>
      <image:caption>To properly plan, we’ll need to scope the project in terms of time, talent &amp; budget plus conduct secondary research to understand the context, background and analogues.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/50d34e55e4b060230f8c2049/5ca65ce615fcc032a35245b3/5ca65dd0e79c708c2352c899/1554407165267/</image:loc>
      <image:title>Business Design Offerings - 2. Design Research</image:title>
      <image:caption>The typical recruiting, interview guides and interactive tools are requisite. However, I add quantitative assets to the process: recruitment analysis, pre- &amp; post-interview surveys and qualitative data organization.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/50d34e55e4b060230f8c2049/5ca65ce615fcc032a35245b3/5ca65f254e17b63431646f2f/1554407316073/</image:loc>
      <image:title>Business Design Offerings - 3. Ideation</image:title>
      <image:caption>Bringing a business mind at the co-design, brainstorming and prototype development stages means we aren’t using voting dots to determine which prototypes we go with - I develop an evaluation matrix for every project which ensures we’re seeing the big picture when we make our choices.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/50d34e55e4b060230f8c2049/5ca65ce615fcc032a35245b3/5ca65f9eb15e6d0001e3cc65/1554407495675/</image:loc>
      <image:title>Business Design Offerings - 4. Prototyping</image:title>
      <image:caption>Everyone loves this stage. I love beginning to collect real numbers around cost and effectiveness. While we’re learning about how our prototypes work IRL, I’m measuring feedback and implementation details so we can make a decision with numbers to support our quotes and feelings.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/50d34e55e4b060230f8c2049/5ca65ce615fcc032a35245b3/5ca66075c8302566f2dc1214/1554407606783/</image:loc>
      <image:title>Business Design Offerings - 5. Live Prototyping</image:title>
      <image:caption>While we can get some numbers during prototyping, it isn’t til we live prototype that we’ll get enough to have the data we need to say our ideas will work or not. This is the stage we gather the proof investors/funders/decision-makers need to greenlight a project.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/50d34e55e4b060230f8c2049/5ca65ce615fcc032a35245b3/5ca660bf7817f7bd4618c4ac/1554407753139/</image:loc>
      <image:title>Business Design Offerings - 6. Package and Pitch</image:title>
      <image:caption>Typically, the people deciding on the project are going to be concerned with money. This is where all our quantitative data from the design process comes in handy: we will have facts &amp; figures from day one needed to back up the story we tell. I also help a lot with translating findings into business terms to ensure we’re all speaking the same language.</image:caption>
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  </url>
  <url>
    <loc>https://tiffanyjhopkins.com/clientmodels</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554408045992-8MBPAUSW15FTJSSDF7SY/channelrep.png</image:loc>
      <image:title>Client Models - Marketing Channel Report</image:title>
      <image:caption>This model takes in performance marketing data from 14 channels for e-com sites in 11 countries and calculates eight KPIs (revenue, cost, traffic, orders, basket size, cost per order, cost efficiency, traffic efficiency).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554408045992-8MBPAUSW15FTJSSDF7SY/channelrep.png</image:loc>
      <image:title>Client Models - Marketing Channel Report</image:title>
      <image:caption>This model takes in performance marketing data from 14 channels for e-com sites in 11 countries and calculates eight KPIs (revenue, cost, traffic, orders, basket size, cost per order, cost efficiency, traffic efficiency).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554408073854-6GPYIULCRB9CZV2LUP9F/cashflow.png</image:loc>
      <image:title>Client Models - Basic Business Planning</image:title>
      <image:caption>Everyone needs cash flow and revenue projections! This one is very simple, but no matter the complexity they are always more an art than a science. The more you know about what you will be doing the closer to reality you will be in your projections. In other words, using prototyping data is possible but is really more of an exploration than a realistic projection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554408109440-R1TNYRAHRWS3XIEP4M79/WELLNESS.png</image:loc>
      <image:title>Client Models - Calculating Personal RDAs</image:title>
      <image:caption>This model creates a nutritional supplement plan using personal nutrient needs and supplement product prices &amp; quantities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554409039062-VJ1UXGM9WAQ79HQ2PIJF/bkpg.png</image:loc>
      <image:title>Client Models - Freelancer Bookkeeping Tool</image:title>
      <image:caption>I made this nifty tool for freelancers to keep track of all the info needed for tax season. It automatically categorizes everything and calculates all the numbers you need to do your taxes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554411350302-KTUIIVTK21M1OZXDUJHY/g2m.png</image:loc>
      <image:title>Client Models - Product Launch Planning</image:title>
      <image:caption>I’ve used this kind of format in project, product &amp; marketing planning documents. Ain’t nothing like a good Gantt chart.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554409638293-WQ78PI08TPBZHDBMNPXT/bitters.png</image:loc>
      <image:title>Client Models - Formulating Herbal Bitters</image:title>
      <image:caption>I developed three different formulas for my own bitters. This scaled up the quanities of ingredients for each tincture and calculated the cost of the finished formulas.</image:caption>
    </image:image>
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    <loc>https://tiffanyjhopkins.com/mktgofferings</loc>
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    <lastmod>2019-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554400674150-240L3MW26V3MHCU27GEV/marketplan.png</image:loc>
      <image:title>Marketing Offerings</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554400674150-240L3MW26V3MHCU27GEV/marketplan.png</image:loc>
      <image:title>Marketing Offerings</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554401048495-TAY3QOBFWS0IOZS24FCQ/tam.png</image:loc>
      <image:title>Marketing Offerings - 1. Market Assessment</image:title>
      <image:caption>First thing’s first: understanding where your product fits into the marketing. Key deliverables in this stage include total addressable market models, customer profiles and competitive analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554401098741-H26YWM8LHA2X1VRHUZFS/reveproj.png</image:loc>
      <image:title>Marketing Offerings - 2. Business Modeling</image:title>
      <image:caption>The next critical step is using an understanding of the projected market to determine the prospects for the business model. Key deliverables include cash flow estimates and comparisons of potential revenue generating activities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554406228666-ZMED0H1E2BZ1B681030U/opsplanning.png</image:loc>
      <image:title>Marketing Offerings - 3. Go-to-Market Strategy</image:title>
      <image:caption>Once we know who are customers are and how we will serve them, we can make a plan of attack for bringing our product to market. Deliverables include operational models, marketing mix, timelines and launch checklists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1554406241781-ZXG4QYHCDATS22SJ47ZX/marketplan.png</image:loc>
      <image:title>Marketing Offerings - 4. Execution</image:title>
      <image:caption>I provide support for actual launch, including hiring support and reviewing performance results.</image:caption>
    </image:image>
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    <lastmod>2023-06-02</lastmod>
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      <image:title>Mediumship Events - Intuitive Art Studio Fredonia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/a35891da-3b56-4de6-9b56-c5c465d04aae/B59BC81725F7431AA4B78E5D82E93077.jpg</image:loc>
      <image:title>Mediumship Events - Intuitive Art Studio Fredonia</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/129ac02c-8ba0-4cb1-a4b3-1a609134a54a/sm+sm+tiff.jpg</image:loc>
      <image:title>Mediumship Events - Intuitive Art Studio Fredonia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/a080ca8f-d059-4453-a268-384b2f9a6f8d/IMG_4595.jpg</image:loc>
      <image:title>Mediumship Events - Intuitive Art Studio Fredonia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <lastmod>2023-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/4de98b7c-64d1-4edf-9321-7835a2935668/Screenshot+2023-05-19+at+08.59.11.png</image:loc>
      <image:title>Mediumship Events - Intuitive Art Studio Jamestown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/a35891da-3b56-4de6-9b56-c5c465d04aae/B59BC81725F7431AA4B78E5D82E93077.jpg</image:loc>
      <image:title>Mediumship Events - Intuitive Art Studio Jamestown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/129ac02c-8ba0-4cb1-a4b3-1a609134a54a/sm+sm+tiff.jpg</image:loc>
      <image:title>Mediumship Events - Intuitive Art Studio Jamestown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/a080ca8f-d059-4453-a268-384b2f9a6f8d/IMG_4595.jpg</image:loc>
      <image:title>Mediumship Events - Intuitive Art Studio Jamestown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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      <image:title>Mediumship Events - Golden Dome Tarot-Thon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Unknown Unknown - Interview with Conversations on Death - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Unknown Unknown - Interview with Open Sesame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://tiffanyjhopkins.com/unknown-unknown/blog/konmari-is-a-mystic</loc>
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      <image:title>Unknown Unknown - Step 1: Quieting</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://tiffanyjhopkins.com/library</loc>
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    <lastmod>2025-09-03</lastmod>
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  <url>
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    <lastmod>2026-02-25</lastmod>
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      <image:title>The Unseen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://tiffanyjhopkins.com/booklists</loc>
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    <lastmod>2022-11-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1562102427033-F15PFO9NRWSWALX0854R/bunny_reads_news</image:loc>
      <image:title>Book Lists - News These Days…</image:title>
      <image:caption>The days of passively perusing a FB feed are over. I get most of my news through email, which definitely takes more work but at least I know the sources. One of the nice things about a news feed was the ability to talk with people about what I’m reading, since we were all reading the same stuff. Here’s what I’m reading, read it too then let’s talk! All of these sites have free newsletters, unless otherwise noted. They are independently funded without advertisements unless otherwise noted. You may want to make a separate email address just for your news so you don’t overwhelm your regular inbox…I’ll keep the list updated and let me know if I’m missing a good one. For Everyone The Intercept (the cutting edge of investigative journalism right now) Yes! Magazine (heart-warming and eye opening solution journalism) The Outline (fun, modern take on longish-form news. I haven’t gotten confirmation from them on their funding, I’ll update here when I have) Brain Pickings (very long, always relevant analysis of our intellectual ancestors) White Nonsense Roundup (understand your racial biases, IG/FB) 5 Love Languages (5 easy ideas for showing your affection each week, product sales so they promote their own stuff) Politics Deeds Not Words Americans of Conscience Action Pod Save America (Podcast) New Republic Science Phys.org (ad funded) Tech The Hustle (sponsorship funded) NextDraft (sponsorship funded) The Heretic Food Modern Farmer (ad supported) The Splendid Table (ad supported) Roads &amp; Kingdoms Journalism/Media Muck Rack Neiman Lab Women’s Issues Clue (reproductive health, product sales) The Broadsheet (tech &amp; business, ad supported &amp; part of Fortune/Time Inc.) Thinx (reproductive health, product sales) Ellevate (leadership, product sales) Fashion ManRepeller (ad funded) Racked (ad funded) Pot Industry NORML (regulation focused, donation funded) New Frontier (commercially focused, sponsorship funded) Spirituality Modern Women (product sales) Richard Rohr (product sales) DailyOM (product sales) Stargazer Li (product sales) Anne Ortelee (product sales)</image:caption>
    </image:image>
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    <loc>https://tiffanyjhopkins.com/kitchen</loc>
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    <lastmod>2019-03-28</lastmod>
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      <image:title>Kitchen</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1505577973931-UFOQRWWI5VQ6YS44Q5CR/mexicancabbage.jpg</image:loc>
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    <image:image>
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      <image:title>Kitchen</image:title>
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      <image:title>The Aunt Mary</image:title>
      <image:caption>The Aunt Mary around 1910</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/1ec599f4-2e00-4bdd-af6e-6937a1a6ee88/outside.jpg</image:loc>
      <image:title>The Aunt Mary</image:title>
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    <image:image>
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      <image:title>The Aunt Mary</image:title>
      <image:caption>Office (desk &amp; printer) &amp; small gym (bench, free weights &amp; bike)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/9e72d829-2989-45ac-bf66-d6ddc0ffd9c9/kitchen.jpg</image:loc>
      <image:title>The Aunt Mary</image:title>
      <image:caption>Induction stove in the kitchen</image:caption>
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    <image:image>
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      <image:title>The Aunt Mary - Make it stand out</image:title>
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    <image:image>
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      <image:title>The Aunt Mary - Make it stand out</image:title>
      <image:caption>Living room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/ca96e572-981c-4abf-bfd6-af76f5cce6de/dining.jpg</image:loc>
      <image:title>The Aunt Mary</image:title>
      <image:caption>Dining room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/97ae01c1-1b58-4988-ae17-fb9098364d99/bathroom.jpg</image:loc>
      <image:title>The Aunt Mary</image:title>
      <image:caption>Bathroom w/shower &amp; tub</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50d34e55e4b060230f8c2049/fc40eeca-8571-47f8-ade0-fac051da4c7a/bed.jpg</image:loc>
      <image:title>The Aunt Mary</image:title>
      <image:caption>Bedroom</image:caption>
    </image:image>
  </url>
</urlset>

