First thing’s first: understanding where your product fits into the marketing. Key deliverables in this stage include total addressable market models, customer profiles and competitive analysis.

The next critical step is using an understanding of the projected market to determine the prospects for the business model. Key deliverables include cash flow estimates and comparisons of potential revenue generating activities.

Once we know who are customers are and how we will serve them, we can make a plan of attack for bringing our product to market. Deliverables include operational models, marketing mix, timelines and launch checklists.

I provide support for actual launch, including hiring support and reviewing performance results.